Sanitary and tile WooCommerce webshop for Sanimaster

Sanimaster's question

Sanimaster was ready for a webshop that not only looked good but also actually performed. After collaborating with various web agencies, revenue failed to materialize. The old website was holding back the company's online growth due to unnecessary technical baggage. It was time for a clean slate, a data-driven approach, and smart custom solutions.

What we did

To make Sanimaster.nl a scalable e-commerce success, we acquired the existing webshop and fundamentally rebuilt it:

• Custom WooCommerce theme & new design We have said goodbye to the outdated setup and developed a modern, fresh design. We have packaged this in a WooCommerce theme that perfectly aligns with Sanimaster's brand identity.
• Maximum Pagespeed & cleaned code We have managed to remove countless heavy plugins from the old shop by integrating these functionalities directly into the new theme. The result? A very fast webshop (high Pagespeed) and a much more stable technical foundation.
• Custom m² calculation module for tiles We have developed a handy custom calculation module for the sale of tiles. The customer only needs to specify how many square meters (m²) are required. The webshop then automatically calculates how many boxes this corresponds to. This prevents calculation errors for the customer and significantly increases conversion.
• Smart and conversion-oriented sample flow You often want to see tiles first. That is why we have set up a smart sample flow: customers can easily order tile samples. After the request, they automatically receive a discount code. As soon as they place their final order, the cost of the samples is immediately deducted. This removes the barrier to ordering.
• Seamless shipping and inventory integration No more manual work in the warehouse: the connections with shipping partners and the inventory system have been completely redesigned for seamless, automated integration.
• Ready for growth with partner SDIM Together with our digital marketing partner SDIM We completely redesigned the data tracking and developed a targeted advertising plan so that the perfectly functioning shop received the right traffic immediately.

The success of Sanimaster shows what happens when you combine WooCommerce customization with sharp conversion optimization. Less friction for the client, more return for the entrepreneur.

What the customer says

After years without results, finally a webshop that actually works.

“Three previous webshops yielded nothing for us, and we had almost given up hope. After a good conversation with Van Ons, we decided to take the plunge anyway. We saw results within just three months. Van Ons doesn't just build a webshop; they actively think along with us about the future and the growth of our company. A professional partner that does what they promise.”

Ilona Wierdsma

Marketing Manager Sanimaster

The Result: From Stagnation to Explosive Growth

The launch of the revamped Sanimaster webshop proved to be an immediate turning point for the company. Whereas previous platforms yielded barely any return for years, the new ones saw a drop in returns. woocommerce webshop and the tight marketing setup (in collaboration with SDIM) put all the puzzle pieces in place. Within just three months of going live, the upward trend began, with unprecedented results in the first year:

• Explosive revenue growth of more than 300% Due to the drastically improved pagespeed and the new, frictionless checkout, the conversion rate increased significantly. Customers navigate through the shop faster and are less likely to abandon, resulting in a tripling of revenue within twelve months.
• Over 500% more products sold Total sales volume exploded. The smart square meter calculation module and the user-friendly sample flow proved to be a stroke of genius. Because customers now place the correct quantity of tiles in their shopping baskets with confidence and without calculation errors, order volumes increased by more than 500% compared to the previous year.
• Halved monthly costs & much more efficient ad spend Operational costs have been more than halved. This is partly due to the phasing out of expensive, cumbersome plugins and licenses, but the biggest gains are in the marketing budget. Through a smart strategic plan and targeted conversion optimization (CRO), we are now getting maximum return from the webshop. Because visitors convert much more effectively, the required ad spend per order has dropped drastically, while revenue actually continues to rise.
• Fully automated order processing A huge leap in efficiency has been achieved in order processing. Thanks to the renewed, seamless connections for shipping and inventory management, orders are sent directly and flawlessly to the warehouse. The Sanimaster team has been relieved of time-consuming manual work and can now fully focus on further growth.

During the design and development of the woocommerce webshop we have always taken into account the achievement of a highest possible conversion. Each element is designed to provide customers with a smooth and engaging shopping experience, contributing to increased sales.

The highlights of our solution

• A WooCommerce webshop where we replaced heavy plugins with clean code for a lightning-fast Pagespeed and stable foundation.
• Focus on maximum conversion thanks to smart custom solutions, such as the handy m² calculation module and a barrier-reducing sample flow for tiles.
• Seamless shipping and inventory integrations for fully automated and error-free order processing to the warehouse.
• Explosive growth within 1 year with >300% revenue increase, over 500% more products sold, and halved monthly costs.

Would you also like to collaborate with our WooCommerce specialists?

Van Ons is the WooCommerce agency that helps you realize your new webshop. We have been working with WooCommerce since the beginning in 2012 and have realized many webshops since then. We know the system inside and out and know exactly how to realize all your wishes (even the complex ones!).

Together with you, we look at your product range, how we can organize it well and how we are going to boost the conversions and findability of your webshop. Together with our experienced developers and project managers, we are building a partnership for the future!

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