WooCommerce B2B Webshop

A WooCommerce B2B Webshop

You sell your products and services to other companies and entrepreneurs. You serve the business market and want to set up a new webshop or renew your existing webshop. WooCommerce is very suitable for setting up a B2B webshop.

When developing a B2B WooCommerce webshop you need slightly different functionalities. Van Ons has been developing webshops with WooCommerce for years and knows exactly what you need to boost your online sales.

A WooCommerce B2B webshop tailored to your business logic

Of course it all starts with you business logic. What do you sell, what does your sales process look like and what functionalities should be included in the B2B webshop?

Every project starts with us creating a design and drawing up a Technical Document. In this document we record the operation of the features and investigate whether they fully connect with the technical solution. This way you can be sure that your WooCommerce webshop does exactly what you need.

Typical WooCommerce B2B webshop features

For a B2B WooCommerce webshop you often need more than when you sell to non-business customers. Below are a number of essential B2B features that can be perfectly realized in a WooCommerce webshop:

• Shielded prices: you don't always want prices visible directly on items. Customers must first have an account after which the prices become visible.
• Customer groups with different prices: Often your customers are divided into groups that all see their own price for your products. You want to be able to divide customers and link the right prices per product to them.
• Graduated discounts: with business orders, the average order amount and size often increases quickly and then you often want to offer volume discounts. From simple to complex volume discounts, they are all possible in WooCommerce.
• Proforma and invoice payment: With a B2B WooCommerce webshop, customers can pay on account and you can create and automatically send pro-formas.
• Order via CSV upload: Customers can easily upload their CSV lists containing their order via their account and pay immediately (on account).

WooCommerce B2B webshop connections

Many organizations have a Product Information Management System (PIMS) or an Enterprise Resource Planning (ERPs) system. Usually there is also a CRM system and an accounting package such as Exact Online.

And you want to link them all to your webshop. Products come from the PIMS or ERP, customer data goes to and from the CRM and you want to enter orders directly into your accounting package. With a WooCommerce B2B webshop, that is possible. And we have the knowledge en experience in house to arrange that for you.

Connect a B2B WooCommerce webshop to Exact Online, Salesforce or Hubspot

At digital agency Van Ons we know how to connect your webshop to all kinds of systems. We always start by mapping out the data flow: What information from which system should be displayed where? And what information from the webshop should be returned to that system?

Once we know that, we will adjust the new design of your WooCommerce B2B webshop accordingly. Have we given all data points a place in the design? At which points in the website does data go to and from systems? Does this have a logical design, clear UX for the user and an understandable presentation?

Then we connect:

• Salesforce: We connect your data via the Salesforce API but we can also work with Mulesoft. Collaborating with an implementation partner is no problem.
• Exact Online: Creating orders, invoices or relationships from your webshop is all possible. Retrieving the current stock of a product and updating it after an online sale is easily arranged.
• hubspot: more control over the customer journey by linking to Hubspot. Relevant data goes to Hubspot and we integrate existing Hubspot tools seamlessly into your shop.
• Custom ERP or PIMS: We switch smoothly with your IT party to link your ERP or PIMS to your webshop. We often do this directly, so you are not in between. And that saves you time.

High conversion for your B2B Webshop

Your webshop must convert well. Because although the customers of your B2B webshop sometimes make their purchases on autopilot, they must be able to navigate through them easily. Without obstacles, in a logical way. Because that way the shopping cart fills up faster, customers pay faster and you have more left at the end of the ride.

Our UX specialists have been making for years web designs for various webshops and know exactly what works and what doesn't in your situation. A design optimized for maximum conversion.

A number of successful B2B WooCommerce webshops

Check out some of our B2B webshops that we have previously launched

HACO Tail Lift Parts

WooCommerce webshop for Haco Tail Lift Parts

Voordelig Design Sanitair

WooCommerce webshop for Voordelig Design Sanitair

Smitma

Full ERP integration for an even more effective website

Your B2B webshop in good hands

Van Ons started in 2006 with web development in Amsterdam. Our job is to make your webshop a success together with you. We work as partners in this and it is our goal to fully support you in this. to relieve. Us to experience team will help you with every detail and every choice.

Since 2023 we are ISO 27001 certified and we belong to the top 150 agencies in the Netherlands with a customer satisfaction of 9,2. In the Emerce TOP100 we belong to the top 5 development agencies. We are proud of that!

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