Content groups in Google Analytics: insight through overview
You have had a beautiful website or webshop developed, but which part of your website performs best? Are these...
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Evaluation and further development
Once your website is up and running, the real work begins. Continuous measurement, evaluation and improvement is the secret recipe behind every successful site. Below is an overview of messages that can take your website to the next level.
Our words and thoughts
How many users do you need for a good usability test?
The use of usability tests has increased enormously in recent years. There are many types of tests that can be done,...
How much does online advertising cost? Check out this benchmark!
How much does advertising on Facebook, LinkedIn or Instagram actually cost you? And when do you know whether your advertisement is doing well...
Get more conversion from your newsletters in the coming December month
Of course it will take a while, but before you know it you will be back among the gingerbread cookies, Christmas wreaths, oliebollen and...
SEO for pictures and images: the best practices at a glance
Google recently adjusted its guidelines for the findability of images, Marketingfacts reported last week. According to experts,...
Is your content marketing in order? Three important metrics to test this.
More and more companies are captivated by content marketing, devising, creating and distributing relevant content for your...
Van Ons launches whitepaper A/B testing: 30 practical tips for successful testing
This week the whitepaper "More conversion with A/B tests" was published, written by Robert van Eekhout, founder of Van Ons. In...
Watch, watch, don't buy: why conversion on mobile is structurally low
Our smartphone is becoming an increasingly important device that we use more and more to explore the web. The percentage...
Is there a future for the chatbot?
The brand new Ad formation already wrote about it last week. In a survey by DVJ Insights, 55% of respondents...
New opportunities for advertisers on Pinterest
Last Monday, Pinterest announced that there will be more opportunities for retailers to advertise on the platform. The new...