Interaction, clicks and likes: which type of post works best?
For many marketers, social media is an important part of their digital strategy, as we wrote two weeks ago....
Let's talk about it
Digital Strategy
A good digital strategy says something about goals, metrics, KPIs, target groups and revenue models. Below you can read what we consider important about a solid digital marketing strategy.
Our words and thoughts
The rise of Voice Search and how you can make smart use of it
The future is screenless. You can ask Google for directions without having to take your hands off the wheel. KLM's...
The status of social media marketing
Nowadays it is difficult to find someone who does not use social media. Our phones are full of social apps...
How many users do you need for a good usability test?
The use of usability tests has increased enormously in recent years. There are many types of tests that can be done,...
How much does online advertising cost? Check out this benchmark!
How much does advertising on Facebook, LinkedIn or Instagram actually cost you? And when do you know whether your advertisement is doing well...
9 things in your newsletter that annoy the customer
Setting up email funnels and sending newsletters are essential building blocks of a good online strategy. Good marketing communication is useful,...
Three reasons why a good blog is so powerful (and 6 practical tips for blogging)
[Scroll down to sign up for the free blogging strategy session] Writing and creating content for the web...
The 7 elements that should not be missing on a successful landing page
Landing pages can be an important part of your online strategy. You can put together a landing page in many ways,...
Transparency on social media pays off. What can your brand do?
Companies and brands that are transparent about what they do and how they do it have an advantage in...
Get more conversion from your newsletters in the coming December month
Of course it will take a while, but before you know it you will be back among the gingerbread cookies, Christmas wreaths, oliebollen and...