Google Tag Manager allows the user to create and update measurement tags for websites and mobile apps whenever you want. This way all other business processes remain up to date.
Why use Google Tag Manager?
Google Tag Manager is free and simple, so you can spend more time and money on marketing campaigns. It’s easy to manage tags and configure mobile apps in a user-friendly web interface, so that the IT department no longer has to write or rewrite code. The data simply flows into Google Analytics so it’s extremely handy!
We’ve set up Google Tag Manager for marketeers, but webmasters and ITers will also like this product, thanks to functions such as user rights, automated error checking and the debug console.
Google Tag Manager works seamlessly across devices and can be used for both mobile websites and apps. You can even reconfigure app tracking after a user downloads the app, meaning it’s not necessary to keep issuing new releases.
Our debug console and preview mode make it easy to check new tags before publishing them.
Marketeers can check themselves whether tags are activated, allowing webmasters to spend more time on other tasks.
A good combination
Google Tag Manager is easy to combine with tags from other suppliers, for example via built-in templates. This way you can use the tools that are most useful for your company.
Useful for agencies
Support for multiple accounts and user rights allows agencies to easily manage tags and customers to quickly view changes
Flexible tag activation
It is important that the set tags collect the correct information at the right time.
Therefore, with Google Tag Manager you can create custom rules and macros or use auto-event tracking to track user actions at the desired level of detail.