Every week we are asked to let technology talk, sharing and automating processes. With an application programming interface (API) it is possible to automatically flow data and content from different sources, which saves a lot of manual work.

Which concerns, for example:

  • Vacancies that appear directly on your own website from an HR platform. Like a Working-at site.
  • Results of sports competitions, such as for WielerFlits.
  • Leads fired to Salesforce.
  • Member environment via an external CRM.

Automatic, smart and fast

With such links it’s important to automate as many steps in a process as possible. Too many systems still assume that someone makes an Excel printout and uploads it, while that is often not necessary!

We look at the (business) process that may have been there for years, and the ultimate goal. Which data must be complete and when? Would the recipient prefer it in the mailbox or on a closed portal? It’s all possible with a smart link, often in real time!

And does the data require updating? If so, it’s always possible to build in a human check, of course.


When sharing data, it’s vital that this is done securely. We ensure this by, among other things, securing the data at different levels (physical and digital). Which is why we only work with ISO-certified hosting providers and strictly adhere to the GDPR compliance.