Such an innovation task must be accompanied by a modern online appearance. The previous website was a few years old and did not scale on mobile devices, so there is work to be done!
Design
Van Ons developed a completely new web design based on the existing corporate identity. By carrying out technology and design under one roof, we were able to think carefully about ease of use. The academic part of Dinalog provides a lot of extensive content and a user must be able to navigate through it easily.
The corporate identity enabled us to use beautiful shapes (blocks, corners) and colors (dark blue, orange) that nicely present all the content (a lot of text) on every page. At the same time, we built useful AJAX filters on overview pages so that you do not refresh the entire page when you adjust the filter, and in many places a 'load more' button appears that dynamically loads the extra content. For people who already know what they are looking for, there is always extensive search functionality nearby.
Salesforce CRM WordPress Platform
In addition to a new website with a new design, Dinalog also experienced a transition during the process. The entire organization started working with Salesforce CRM, one of the best-known customer relations management tools. All members, customers and partners are contained in this one system, together with current projects and events to be organized. So a wealth of information.
The website uses parts of that information. For example, the complete 'address file' can be found on the 'Who is Who' page so that people can easily find each other. All those people can also log in to the site to manage their personal information. A very useful link that limits effort on Dinalog's part and ensures that information in the back office and the public on the site is always up to date.