De Rode Hoed: a powerful digital platform for debate and culture

About De Rode Hoed

Located in a iconic hidden church Located on the Amsterdam canals, the Rode Hoed is the stage for public dialogue. From an independent position, this cultural center brings thinkers, makers, and the public together for debates and lectures on current themes. The website serves as the digital heart: the channel where the programming comes to life and visitors are informed and engaged.

The question: A fast and flexible digital platform for program and ticket sales

The Rode Hoed needed a modern website who presents their extensive programming clearly and attractively. It was important that visitors could easily find events and buy tickets directly. At the same time, the platform had to be lightning fast, highly scalable en easy to manage by the team.

In addition, played multilingualism a role, as well as the desire to be able to publish and edit content quickly. The platform therefore had to work well not only on the front end, but also efficient are under management.

The solution: Modern tech stack with a focus on performance

We developed a new platform with a React front-end in combination with Laravel and Filament as backend. By using Inertia en server-side rendering we combine the flexibility of a SPA with the performance and SEO benefits of server-side rendering.

The website is optimized for speed with techniques such as content preloading, ensuring pages load lightning-fast and users can navigate smoothly through the program. This provides a pleasant user experience, even during intensive use.

For ticket sales, we established a link with Ticketmatic, where programs are directly linked to available tickets. This allows visitors to go directly from event to purchase.

Smart management with Filament and AI

The backend is built with Filament, with which the De Rode Hoed team can easily manage content. Pages, programs, and media can be clearly organized and quickly adjusted.

We integrated our own AI translation package, with which content automatically into English translated can be. This significantly accelerates the publication process, while editors retain the ability to manually check and adjust translations.

In addition, we developed a extensive media library with support for focal points, so that images are always displayed optimally, regardless of size or cropping.

The highlights of this powerful digital platform

• React front-end with Inertia and server-side rendering
• Blazing fast loading times thanks to content preloading
• Link with Ticketmatic for direct ticket sales
• Filament CMS for flexible and user-friendly management
• AI translation package for fast multilingual content
• Media library with focal points for optimal image display

Want to build a platform for content, events, and audiences as well?

Van Ons develops fast, scalable content platforms for organizations that want to tell their story powerfully online. For De Rode Hoed, we created a platform where performance, usability, and experience come together — from lightning-fast loading times to smart integrations with ticketing and multilingual content.

Our office is ISO 27001 certified and has been in the Emerce100, the list of the best digital agencies in the Netherlands. With a customer satisfaction rating of 9,2, we are also among the Spark Top 150 (2024 / 2025).

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