Laravel Filament marketing platform for SIG Benelux with CRM integration

About SIG Benelux

SIG Benelux is part of an international organization specializing in finishing products and technical insulation. The company supports construction professionals with materials, expertise, and logistics solutions.

The website plays an important role in attracting new customers and is the first step towards access to SIG's B2B webshop and services.

The question: a website for a scalable marketing environment

SIG sought a future-proof marketing website that was not only informative but also served as a gateway to their digital B2B environment. New customers needed to be able to sign up easily, after which they gained access to the webshop and other services. At the same time, the technical foundation had to be flexible enough to support multiple brands and countries from a single platform. Multilingual support and integrations with existing systems were essential.

The solution: scalable platform in Laravel Filament

We developed a marketing platform based on Laravel en Filament, which allows the SIG team to easily manage content and launch new sites. Multiple websites can be rolled out from a single, central codebase, each with its own unique style and positioning. In addition to signederland.nl, other brands such as MPA and Isolatec are also planned.

The website is complete multilingual, where we use DeepL For efficient translation processes. This allows content to be offered quickly and consistently in multiple languages. For the "Become a Customer" form, we created a link with SIG's CRM and an integration with the Chamber of Commerce (KVK), so that company data is automatically retrieved and verified.

In addition, we used our own in-house forms package, which will soon be available as an open-source package. This allows for flexible forms, fast validation, and easy integration with external systems.

The highlights of this website

• Marketing platform built in LaravelFilament
• A central codebase for multiple SIG brands and websites
• Multilingual setup with DeepLintegration
• “Become a customer” form linked to CRM and Chamber of Commerce data
• Own forms package as a basis for flexible integrations

Would you also like to have a marketing website created?

Van Ons develops scalable websites and platforms for organizations that want to grow. We created a flexible marketing platform for SIG LaravelFilament, where technology, structure, and integrations are central. We contribute to architecture, integrations, and management, so that new brands and countries can be easily launched from a single codebase.

Our office is ISO 27001 certified and has been in the Emerce100, the list of the best digital agencies in the Netherlands. With a customer satisfaction rating of 9,2, we are also among the Spark Top 150 (2024 / 2025).

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