Your target audience is always evolving. The requirements, interests and behavior of those visiting the site is forever changing. Therefore, we believe your website should always be on the move. Responding to the visitors’ latest needs.

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But how do you know what works? Which image or text has the most impact? This is where A / B testing comes into play.

By building in and executing A / B tests, you can see which variants have the most impact. For example, in terms of clicks, sales or subscriptions to your newsletter. We’ve even written a white paper on the subject. Feel free to download it below (in Dutch).