Integrate your Salesforce package with all digital channels
You use Salesforce as a CRM and it is therefore a very important pillar in your (online) marketing plan. You also know how valuable all the data that is stored there per customer is. What if you get more out of that and also use the power of Salesforce in your other digital channels? Sounds good right?
A good first step is to integrate Salesforce with your website. Customers can then view and change their own data in a closed section on the website. The Salesforce connection ensures that these changes end up directly in Salesforce. Convenient for you, convenient for the customer.
But you can also go further. With a link between Salesforce and your website, you can also present specific content based on the customer's profile in Salesforce. You can make different product groups available for different customer groups. And you can even make the prices of those products dynamic using customer data from Salesforce.
A Salesforce integration by the book: Ekonomika
Ekonomika is a study association affiliated with KU Leuven, Belgium. The hundreds of members can follow the latest news via Ekonomika's digital channels, register for relevant events and buy study books at a discount. All digital channels are linked to Salesforce. Students can change their details in Salesforce via the site, the events for which they register are saved with their profile in Salesforce and the prices of study books that they buy in the webshop are based on their Salesforce profile.