The heart of the action – the action site – was set up in a week and a half. Two virtual championship bowls that can be filled with virtual food. Based on the chosen food you get a score showing how healthy it is, an accompanying GIF animation illustrates this:

Not so good:

Well good:

Participants can then easily share their results on Facebook and Twitter or share their unique scales via Instagram. They have a chance to win great prizes, including a match with their club against ex-internationals.

To activate, participants can also receive votes on their entry, giving voters a chance to win great prizes.

Van Ons created the design and technology of Kampioenskeuze, the concept and content are from Share Force One.

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