Building Materials Netherlands (BMN) is the market leader in the Netherlands when it comes to the supply of building materials to professional builders. There are 81 branches throughout the country that supply the right supplies to large construction companies, self-employed people and everything in between. The ambition is also crystal clear: BMN wants to be the best building materials trader in the construction industry in the Netherlands. An equally clear digital strategy cannot of course be missing. Van Ons helps with this by developing and expanding multiple digital channels.
Finding the right people with state-of-the-art job vacancy websites
Recruitment is a very important part of BMN's growth strategy. Because finding the right people for the right task is essential to be able to work customer-oriented. The BMN job site is an important channel in the recruitment and selection of new employees.
The BMN job site contains a current and extensive overview of all vacancies open at BMN. Useful filters allow visitors to quickly search among all vacancies. There are links with Google Maps, so that the distance to the location is immediately calculated, or the user only sees vacancies that are open in the area.
At the back of the website, the vacancies can easily be linked to the responsible recruiter. This way, the CVs and application letters automatically reach the right people for further processing. To make optimal use of SEA, special landing pages can be created in no time with one or more vacancies.
“What I see as a big advantage is that with such a large organization as BMN and all its branches, you can easily arrange at the back end which branch has the relevant vacancy open. Super user-friendly due to the simple filters.”
Fons Hofstra – E-commerce Team Manager
BMN Connect: the portfolio site for real estate managers, contractors and housing associations
BMN has various services and solutions available for different target groups. Think of property managers, contractors and housing associations. To properly present these solutions, a special website has been created: BMN Connect. On this site, BMN has plenty of space to further explain its services and properly present the available solutions. The user can then quickly see which services BMN offers per target group.
“It is also nice for the visitor that it is easy to filter by target group. That makes the UX attractive.”
Fons Hofstra – E-commerce Team Manager
In addition, there are cases in which BMN Connect customers speak and show how they applied the service and how they experienced it. With the right call-to-action in the right place, this site is a powerful lead generator for BMN Connect.
Procasa: for ideas and inspiration
With so many materials in your home, it is becoming increasingly difficult for private individuals to understand what options are available when renovating your home. That is why Procasa was created. A website that aims to show what is possible with the enormous amount of materials.
Several brochures have been integrated into the Procasa website that show what is possible with, for example, tiles, sanitary facilities, floors or kitchens. Customers can also visit the showrooms spread throughout the Netherlands. Procasa also forms the link between the private individual and the construction professional so that all the customer's wishes are perfectly translated into a beautiful end result.
Procasa is completely set up in WordPress Gutenberg. The pages in the website are constructed with Gutenberg blocks that can be used throughout the site. This way, BMN can build every page itself from A to Z in the desired style and order of elements. The magazines are loaded using iframes, but are designed in such a way that it feels like a streamlined whole.