Mobile first

The BUX platform had to be completely overhauled. A new brand identity was designed, with matching fresh and sleek illustrations. What started as a simple BUX app, ended with a complete redesign of the WordPress website and brand. But if you want a new house style, you should also think carefully about the design of the back-end of the website. In the case of BUX, the mobile site had priority. We call that a mobile first approach.

It was important for BUX that the user experience was highly valued. Based on data indicating that the vast majority of users visit the website via mobile, the focus was naturally placed on the mobile first strategy. WordPress development and illustrations were designed to perform best on mobile.

One of the pain points when designing a mobile site in WordPress is the aspect ratio. A page suddenly has to look good both horizontally and vertically alike and, above all, respond well to what the user expects. The portrait format therefore had priority in our case. Buttons, links, pull-out menus and texts all had to respond in such a way that they look presentable on mobile.

The new BUX website has without a doubt become an incredible platform.

Nick Bertot, CEO BUX

Transparency via a bespoke module

Stock trading has become very popular these days. But anyone who invests their money wants to do so safely. Along with the increased interest, the ease of trading and buying shares has also increased enormously. You can now buy and sell shares from the comfort of your own home. Very convenient, but of course you want to do it safely and know where your investment is going, what it can yield and what the risks are.

To make this more transparent, our WordPress developers have built an investment calculator from scratch for BUX. The calculator shows what the risk of your investment is, and what you can expect in the event of growth or stagnation. Transparent investing, that’s what it’s all about. This bespoke WordPress module we built delivers exactly that.

Multiple platforms, one solution

While some projects have a clear beginning and ending, the end does not seem to be in sight for BUX. For example, since the redesign, the decision has been made to give BUX Crypto and BUX X their own platform, among others. These 2 products from the BUX stable have also received a new coat of paint. But with such a new look also comes a new WordPress page.

It is important that we find a uniform solution for all BUX platforms. This keeps the management of the content on the platforms straight forward. We have also chosen to work with blocks. A kind of template for content in WordPress. The people at BUX can easily add content themselves via these blocks and quickly update any page with it.

These upcoming rebrands will also be picked up and developed by our WordPress developers in the future. For now, at Van Ons, we have been able to realise a wonderful product with together with BUX. The combination of the slick illustrations and our backend has led to this beautiful result. A little bit of BUX, and a little bit of Van Ons.

“Amazing to see what Van Ons has created in such a short timespan”


The new BUX platform has without a doubt become an incredible platform. Impressive delivery on such short notice. All the credits go to the developers of Van Ons.

Nick Bortot


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