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Ministerie van SZW en TNO

A professional email funnel regarding safety

Commissioned by Amsterdam’s renowned campaign agency BKB, we developed the website “How safe do you work?” for the Ministry of Social Affairs and Employment and TNO. Our role was to contribute ideas around online marketing, specifically establishing a professional email funnel.

Information about safe working environments

What risks do I run when I work with hazardous substances? What should I pay attention to and what is my employer responsible for? The website “How safe do you work” is there to answer these kinds of questions. In this way, employees can protect themselves against the hazardous substances they come into contact with at work.

From Quiz to Online Marketing Funnel

By creating a quiz, tips and vital information are conveyed in a fun and catchy way. The user is asked seven multiple choice questions about working with hazardous substances. After submitting the answers, the user will be given a score, based on in-correct/correct answers. Plus, they are triggered to register for the email funnel. The email funnel sends the visitor an email every three days providing in-depth information.

Spread the word: invite a colleague

Once the user has subscribed to the email funnel, he can also register a colleague. Which, in turn, increases the overall awareness. 

Information about safe working environments 

What risks do I run when I work with hazardous substances? What should I pay attention to and what is my employer responsible for? The website “How safe do you work” is there to answer these kinds of questions. In this way, employees can protect themselves against the hazardous substances they come into contact with at work.

We did