Convert as function

Companies are logically increasingly adopting a digital-first approach. Therefore, the importance of having a website or app that converts visitors into customers cannot be overstated. But unfortunately visitors don't convert just like that. You need good design for that. Conversion-focused design is a design strategy that can help businesses achieve this goal by optimizing their website design for maximum conversion rates.

Platforms must meet certain conditions, and users must be able to easily perform certain actions. That's actually where it starts. The user must be able to navigate the conversion path as easily as possible. In the case of ecommerce, you preferably want the user to go in one straight line to the digital checkout. View → shopping cart → buy.

Conversion-oriented design is a framework that can be used to design high-converting campaigns and platforms. It contains compelling design techniques that appeal to psychological triggers to get users to act. Naturally, a lead or sale is often the most desirable action. So it largely revolves around user experience, or UX.

The key principles of conversion-oriented design

  1. Clarity
  2. Simplicity
  3. Visual hierarchy
  4. Social proof
  5. Testing and optimizing
CTA's are important for your customer journey

Conversion-based design is a design approach that focuses on designing websites and apps with the goal of maximizing the number of visitors who take a desired action, such as making a purchase or filling out a contact form. The key principles of conversion-based design are:

User Centered Design: Conversion-based design puts users' needs and preferences first and designs websites that are easy to navigate and intuitive to use. The user experience is optimized to guide users to the desired action. You can learn more about UX specifically read here.

Clarity: The design should be clear and unambiguous, communicate the benefits of the product or service and make it clear what action the user should take.

Simplicity: The design should be simple and free of “clutter”, minimizing distractions and reducing the user's cognitive load.

Visual hierarchy: The design should use visual cues such as color, contrast, and placement to direct the user's attention to the key elements of the page, including the call to action.

Social proof: Conversion-based design uses so-called social proof, such as customer reviews and testimonials. This conveys trust and credibility to users.

Testing and optimizing: Conversion-based design is an iterative process of testing and refining designs to improve conversion rates over time. A/B testing and other analysis tools are used to measure the effectiveness of various design elements. You can then identify areas for improvement.

Ready, get set, call to action!

When you say conversion, you naturally say call to action (CTA). CTAs should never be missing from your website, app or ad. But there is still a lot to consider when coming up with the right copy, the location of the CTA and the design.

A key design element to positively impact conversion rates is the correct positioning of eye-catching headlines and call-to-actions (CTAs) in ads or landing page to create a clear visual hierarchy. This process is called “attention-driven design”. This essentially means optimizing the use and positioning of design elements to drive focus to the conversion goal.

Since the average human attention span is short, you need to make sure the message is clear and that all design elements on the page or ad direct visitors to a CTA.

make the difference

In general, the goal of conversion-based design is to create a website or digital experience that not only looks great, but also delivers real results for the company or organization behind it. There are a thousand and one parts related to conversion-oriented design. Such as directing micro conversions.

Whether you're a small business owner, a marketing professional, or, ultimately we all want a website with a design that drives conversions and grows your business. Focusing on the user's behavior is crucial.

Would you also like to make your website more conversion-oriented?

Please contact us. Then we will look further together.


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