Now you website, app, portal or platform live state the real work begins. A good digital product is never finished as far as we are concerned. Your company changes, your customers change and so does the ecosystem in which you operate. To remain relevant, interesting and competitive further development crucial.
There are many 'knobs you can turn' when it comes to the further development of your site. Below we briefly mention a number of them, and in the coming weeks we will elaborate on them for you in more detail.
Functional further development
The most important form of further development is adding new features or templates to your website. Perhaps you have included new products in your range that deserve their own landing page, or perhaps you offer a new service that should be included on your site.
Most internet agencies offer you punch cards with which you can put a certain amount of hours into your website. Punch cards often have a limited amount of hours, which means you can't make huge gains. Taking a fixed number of hours per week can be a wiser choice.
Integration with other systems for more Digital Power
The next step in the further development of your site is to link it to other systems. For example, Salesforce for extensive CRM functions. Or Exact Online for your orders. You can also my environment create for users so that they can arrange all kinds of things online.
We believe that by fully integration of digital channels, you become much more effective and achieve much more. By integrating your website with other digital channels, processes become smoother and more efficient and you improve the customer experience. And that leads to lower costs and higher spending by your customer. In short, you have much more Digital Power.
Search Engine Advertising (SEA) and Search Engine Optimization (SEO)
Another important pillar in the further development of your website is its promotion. You can build reach and increase conversions through advertising and by improving your position in the search engines.
Advertising (SEA) is a precise and labor-intensive job. You create campaigns, set optimal budgets and determine the target groups. Weekly or even daily adjustments are often necessary. The result of advertising is initially that you build up more reach and therefore attract more visitors to your website. You then want those visitors to also buy your product or service, i.e. a visitor who ultimately converts into a paying customer.
And that's why good content is so important. A customer who does come to your website via an advertisement, but who ultimately cannot be persuaded to buy something from you, is worth less than a customer who does. With the right content per target group you significantly increase the chance of conversion. That is why you often have to create tailor-made content per target group.
And by creating more content, you also strengthen your position in the search engines (SEO). By writing about relevant topics, you improve your position on those keywords. And that leads to more traffic to your site. If the content is good and relevant, you will also achieve higher conversions.
Optimizing your existing digital channels
You can also improve your existing channels. By doing tests in collaboration with your visitors, you find out what can be improved to make your site clearer and better.
You can do eyetracking tests, card scoring tests, but also more accessible tests like the 5 seconds test. Some of them you have to do in a lab setting, others can be done in the office and remotely. With the input of the usability tests you can customize your templates, look and feel and content on your improve site.
Speed and performance
Many studies show that the speed of your site has a demonstrable effect on the number of visitors and conversion on your site. Fast sites convert better than slow ones. So site speed is important.
At large websites there are a lot of optimizations that you can implement. That is in the technology, but also in the content. In the codebase there are often improvements that can be made that make database queries faster and scripts run faster and more efficiently. But it also pays to look critically at the content. Using a smaller format of photos or using photos with a smaller file size can do wonders!