Which part of your website performs best? Are those the news items or the portfolio items? Which product category actually gets the most views? And what is the difference in page views between pages for the business market and pages for the private market? Content groups in Google Analytics can help you answer these questions quickly and easily.

Create content groups (content grouping) for more overview

You can of course calculate the difference in page views between certain groups of pages by hand. But for websites with a lot of traffic, that job is becoming increasingly difficult. This is where content groups can provide a solution.

Content groups allow you to group pages on your website. You define groups in the content based on, for example, URL parameters or page titles. The aggregated data per group will then appear in Google Analytics and you can compare the performance of the groups.

Really go into depth with Google Tag Manager

You can set up content groups from Google Analytics, but the segmentation options are quite limited to what the interface offers you (page title, URI). By passing on content groups to Google Analytics via Google Tag Manager, things really get interesting.

For example, for your blog posts you can return data about the length of titles, the amount of images you use, the length of the article, the day they were published and so on. Google Analytics will then show you the data per created group and you will see what works better. A technical implementation that helps you get started find you here.