YouTube has more than a billion users (almost 1/3rd of all internet users!), 45% of users watch more than an hour of video on Facebook or YouTube per week and 500 million hours of video are watched on YouTube every day. Video is everything and it is therefore not surprising that 87% of online marketers use video in their online marketing strategy. Why should you also start working with video tomorrow?

The power of video

The reason that video is so attractive to us is because our brains can process video more easily than, for example, text. Movement and sound help us keep our attention on a video. The tone of voice is also clear in a video. In text, this is determined by word choice and punctuation, which usually takes more energy to understand. For this reason, the average viewer remembers a video 95% of the message being told, compared to 10% if the same message were read.

That is also what is special about video   other media forms can be incorporated. In addition to images, a video also contains sound, music, photos or text. The other way around is of course impossible.

Why you should use video for your business

Because we can keep our attention on video and we can remember the message it conveys, video must be included in every online marketing strategy. Due to the rise of all social media in recent years and the ease with which content can be shared, your video will reach a large audience. And this significantly increases the return on video.

Some more interesting ones statistics in a row:

  • 79% of all internet traffic in 2018 is (watching) video
  • 65% of viewers also visit the provider's website after watching a video
  • By using video, the chance that you will appear on the first page of Google increases 50x

And if you consider that a positive experience with video increases the visitor's purchasing intention 97% enlarges, the user 88% spend more time on a website if it contains video and videos 1200% generate more shares than images and text, then that can of course only mean one thing: video also has a positive impact on your business.

Van Ons helps marketers from A-brands and SME companies to devise and implement an effective online marketing strategy. Shall we think along with you about the use of video? Then call the office (020-331 81 77) and ask for Jeffrey, Marcel or Dennis. They are happy to help you!