Landing pages can be an important part of your online strategy. You can put together a landing page in many ways, but that is also where the danger lies. Due to the large number of options, landing pages often become too large, too complex or offer visitors too many options. Sharpspring wrote one whitepaper about creating the perfect landing page. Key insight: keep your landing page clear, simple and effective with these 7 elements.

#1 – A catchy headline

A good landing page triggers the visitor to read further. The headline or title must therefore be catchy and attract attention. You do this, for example, by creating urgency or scarcity or by making the potential benefit of your offer very clear. Don't talk about individual features or technical specifications, as these generally yield the fewest clicks. Interesting fact: 90% of the visitors who read your headline ultimately also read the CTA on your landing page.

#2 – A super good offer

You may have a beautiful landing page, but if your offer is not really spectacular, it will ultimately not result in a conversion. So make sure that you really have something to offer the visitor. If you want visitors to subscribe to your blog, give away some content in advance. If you offer a product, clearly state the benefits for the user. What value proposition do you use and how does your product help you accomplish the tasks of your customers? Make sure that the copy of your offer fits well with the header you use.

#3 – Use beautiful photos

The images you use must be good. Provide unique photography and images that are catchy. Some visitors do not read but mainly watch. If the header or the first copy on your landing page does not appeal to them, they may be addressed by a striking image. You can use stock photos for this, but make sure you use unique material. According to our own unofficial count, the receptionist below works at at least 14.000 companies in 132 countries.

famous telephone operator in a stock photo

#4 – A nice video

We've written about it before, but video works much better than beautiful photos. Video keeps a visitor on your page longer, increases purchase intent and puts you higher in Google. In some cases Even increases of 86% in conversion are measured purely by the use of video. Making video is time-consuming and must be done by professionals. In any case, make one good video of your company or product that you can use in multiple places.

#5 – Provide the proof and provide confidence

You must give the visitor the confidence that they have come to the right place for what you offer. Evidence is an essential part of a good landing page. Collect quotes, testimonials and recommendations from existing customers and place them on that landing page. Logos of quality marks or awards also work well here.

#6 – A clear CTA

Naturally, this is central to your landing page, the Call To Action, in other words, what you ultimately want the visitor to do. It is often a button where visitors can log in, register or purchase something. Best practice is to make the text in the button very descriptive, for example: “download this whitepaper now” or “purchase this product immediately”. You can experiment a lot with what works best in terms of text, colors and shape.

#7 – Think of a post conversion

You may not think about it, but if the visitor has exhausted your CTA, you might as well strike while the iron is hot and make another offer. It is important that it is a relevant offer and does not feel too pushy. For example, after downloading a white paper, offer a brochure about workshops that match what you say in the white paper. Make sure that you create one clear action per landing page. So do not offer multiple things at the same time on a landing page and focus on 1 action that you expect from the visitor.