Pinterest is all about saving ideas. If you have a good idea, you add it to a collection of ideas in a certain category, a so-called board. Other Pinterest users can view such a board, share it or add something to it themselves. Pinterest covers all kinds of categories: art, cooking, gardening, cars and aesthetics. That also brings in all kinds of different visitors – artists, fashion fans, skaters, photographers, and so on. They express their ideas, also called 'Pins', in images, videos, articles or GIFs. That means you can save anything you come across on the internet and social media to your boards, whether it's a news article or an Instagram photo.

Nice for the user of course. But what are the benefits of Pinterest for companies active in B2C?

Pinterest for the B2C market

Those artists, fashion fans, skaters and photographers visit Pinterest to get inspiration. Those same people can also be consumers at the same time. They are looking for ideas for creating a work of art, for decorating their home, for painting their car. If they want to put such an idea into practice, they need certain products – products that companies can offer them through Pinterest.

As a company, with a board on Pinterest you present an effective catalog to interested customers – exactly those who would want something from that board. This can lead to more sales, one of the most important benefits of Pinterest for entrepreneurs. Pinterest is easier to manage than Instagram, for example. In a board you get a lot of freedom in the types of images you want to exhibit for your brand. This is useful if you want to implement a good, multi-dimensional marketing strategy.

Why the Pinterest audience is so valuable?

Most Facebook or Instagram users have no intention of purchasing anything. They're checking out new posts in their timeline, or just scrolling aimlessly to pass the time. Pinterest users, on the other hand, have much more of a buyer mindset. If someone comes across something they like on Pinterest, they are a lot more likely to end up in a shopping cart than if someone likes something on Facebook or Instagram.

Additionally, Pinterest users are more likely to purchase products from promising new brands, making it attractive to start-up companies. Because of Pinterest's diverse audience, every company will be able to find a target group there. Making use of this group of people who like to search for and buy products is certainly useful for companies and entrepreneurs.

Can you use your catalog for your Pinterest board?

Of course! While Instagram only allows ten photos per album, Pinterest boards are basically infinite in size. By using different media such as images, videos and articles, you can arrange products in many creative ways. People on Pinterest can follow your board, so they receive a notification every time you update your board. It is useful to organize your board well, so that people can easily scroll through it. With catchy, image-oriented boards you attract attention and reach as many people as possible. Especially if you supplement this with infographics, you can present your products in a beautiful way on Pinterest.

Pinterest for entrepreneurs? Analytics!

With a data-driven approach and studying analytics, companies can use data in a way that makes them useful. This way you can correctly predict trend shifts and benefit from them immediately. For example, with Pinterest's built-in analytics function you can see which Pins are popular. You can use this to create similar Pins so that you can continue to score with Pinterest.