Amsterdam, March 7, 2015 – Incredibly proud: the Netherlands Institute for Sound and Vision iBeacon app can be found in De Telegraaf. In addition, Bas van der Lans is quoted about Beacon technology, the possibilities surrounding it and the cases that Van Ons and its partners are currently working on!

Photo: Brian Hirman

Telegraph writes:

Beacons are small transmitters that continuously emit a radio signal that can communicate with iOS and Android devices via Bluetooth Low Energy (BLE). The range is about 50 meters, while they can determine the location of the device with an accuracy of a few centimeters.

“Beacons are the perfect way to bring the online and offline world together in one experience because actions or measurements can be linked to exact user locations and behavior,” says Bas van der Lans of the Amsterdam project agency Van Ons.

His office developed one for the Netherlands Institute for Sound and Vision interactive app using the technology to entertain visitors queuing for the popular Top 2000 café. By placing the channels in different places, people in line received a new question on their phone screen every few meters. Visitors who visited the café more often were asked new questions as the system recognizes users.

Van der Lans can think of numerous other possibilities in which beacon technology can be used. “In stadiums you can increase off-peak times in the catering industry by, for example, sending the F-side a message that they will receive a 20 percent discount on hamburgers in the next ten minutes.”

Read the entire article on Blendle: “Telegraaf March 7, Benefit and Entertainment” (or in the offline version on page 22/23).

Want to browse the Physical Edition? We have a number of them at Van Ons HQ!