“About 100 children start smoking every day, about 37.000 every year.”

The Heart Foundation, KWF Cancer Control and the Lung Fund are therefore joining forces under the name 'Smoke-Free Generation'. A national campaign is currently running to draw attention to this and the accompanying website was created by Van Ons.

In addition to news items and materials download page, a map has also been created showing smoke-free initiatives. View the map here.