How long will WordPress last? In our view, its market share will not decrease but increase over the next ten years. In recent years, WordPress has mainly been used as a blog and CMS behind websites. However, Van Ons has been seeing a trend for several years that the platform is being used as an interface for more complex business processes. During WordPress Meetup Nijmegen, Bas van der Lans presented two cases.

WordPress Cases with Links – WordPress Meetup Nijmegen from Bas van der Lans

From promotional to process-oriented

Bas van der Lans
We increasingly use WordPress as the link between supporters – users – and internal processes. WordPress linked to a CRM system, ERP system or administration ensures that administration is always up to date in real time and product and stock information in the shops is 100% accurate.

During WordPress Meetup Nijmegen, Bas presented two current and innovative cases where companies grow through smart connections.

Discussed WordPress Linking cases:

From Our WordPress Meetup Nijmegen

  • Case 1: CRM and CMS always up to date thanks to WordPress Salesforce connection
  • Case 2: Filling B2B and B2C web shops from one administration

With the links that Van Ons develops, the market is ready for WordPress as an interface for complex business processes. Your insight and creativity are the only limiting factors.

Grow with smart links and WordPress

Some applications are:

  • Filling web shops – white-label or otherwise – from ERP such as Exact Online.
  • Let your supporters keep their CRM data up to date.
  • Have supporters register for events or vacancies.
  • FTEs save on sun manual work.
  • Automatically keep content from business processes and workflows up to date.

Van Ons' mission is to help every European agency – advertising, marketing and e-Commerce – grow over the next three years by using at least one link.