No expense was spared for the launch of last night on the 19th floor of the Ramada Apollo Amsterdam Center. With the site, 22-year-old Froukje Kamsma offers a place for young women to buy and sell brand new shoes. Shoes that are not sold are donated to Zending over Grenzen, an organization committed to combating poverty in Eastern Europe.

Van Ons built the WooCommerce webshop and remains involved in the further development of the back-end.