After months of writing, rewriting and fine-tuning, the time has come: in a packed RAI (2.000 attendees), writers Robert van Eekhout and Bas van der Lans will hand over the first copy of the Handbook for Digital Slagkracht to internet cowboy Ronnie Overgoor *. Van der Lans and Van Eekhout are clear about their mission: “By 2025 there will only be effective websites and digital marketing in the Netherlands.”

See also: everything about it Handbook for Digital Effectiveness.

“The reason for writing this is the need in SMEs for independent advice on how to apply digital smartly.” says van der Lans at BNR. Based on 11 years of experience, Robert and Bas wrote a practical handbook for the Dutch entrepreneur. “A website is often used as a digital business card. Shame!" says Van Eekhout “Then you close your eyes to the opportunities of the digital age; use digital strategically for marketing and sales.”

In addition to BNR Nieuwsradio, we have, among other things, The Telegraph, Het Parool and the Entrepreneur's Week paid extensive attention to the book.

The Handbook for Digital Effectiveness is available at all online bookstores – from to management book, from Bruna to AdfoShop. The book can also be purchased and viewed at Scheltema on the Rokin in Amsterdam.

Available everywhere!

Don't wait any longer and order it now:

  • Order – can be used, among other things, and at all other online bookstores. Preferably one of these two; With every purchase we move a little higher in the charts :-).
  • Buy and browse physically – is possible at Scheltema on the Rokin in Amsterdam!
  • Reviews – super valuable for us and for future readers of the book. We would like to receive them on and Managementboek (leaving a nice review with both helps us enormously)
  • Promotional gift – give the book as a business gift? Nice (and relevant in many cases)! Do you need 10 or more?, please respond to this email!
  • Workshops – based on the book, we are giving the in-company Digital Battlepower workshop. Contact us for the possibilities!

Would you like to have your copy signed? Come visit Van Ons HQ!

Thank you!

We would also like to thank the dozens of people who helped with the book: Jerry Helmers, Floris Venneman, Gert Scheffer, Annelieke Hoenderkamp, ​​Seph Fontane Pennock, team Van Ons, Bob Bronshoff, Marja Zuidgeest, Mitchel van Duuren, Joost de Valk , Joost Harmsma, Wendy Hendriksen, Paul Scholte, Rogier Gigengack, Kees-Jan Diepstraten, Akke Pennin, Leon Winkes, team Van Ons and many others.

Thank you and ... if you are reading it, are going to read it or are going to hand it out: ENJOY the Handbook for Digital Effectiveness!

Robert van Eekhout and Bas van der Lans

From left to right Ronnie Overgoor, Robert van Eekhout & Bas van der Lans

* Ronnie Overgoor is the founder of one of the Netherlands' first internet agencies and therefore an inspiration for writers. His inspiring book 'Internet cowboy' was entrepreneur book of the year and can be found here. He is also the founder of a video platform for entrepreneurs 7