Doctor Marjolein Leenarts is a dermatologist and mother of three children. Together with her husband Joris, she hired various experts to set up a website. In January 2014 she launched her own product line, which is available via the webshop. The line contains a variety of skin care products for children and has been composed and developed by Marjolein Leenarts herself.

Van Ons took care of the technical realization and remains connected as a technical partner.