General Electric will put Beacons in LED lighting so that retailers no longer have to install separate beacons in their stores. According to GE, this will save a lot of money. The major retail chain Walmart will be the first to use them.

Beacons can guide customers, inform them and make offers via their own smartphone.

Van Ons is also experimenting with Beacons! Would you like to brainstorm together about what Beacons can do for your brand? Come by for a demo and coffee!

Read the entire article about Beacons at Emerce.