Amsterdam, January 13, 2015 – On Tuesday, September 22, Van Ons is organizing the Amsterdam Beacon Meetup for the second time. Cases are discussed substantively here. Target group: marketers and developers. The Beacon Cases Stampions and those of SAIL are discussed here, among other things!


Agenda (subject to change):

  • 19:00 PM - 19:25 PM walk-in
  • 19:25 PM – 19:30 PM opening remarks
  • 19:30 PM - 19:50 PM Case 1: Stampions
  • 19:50 – 20:10 Case 2: Sail
  • 20:10 – 20:25 Break
  • 20:25 – 20:40 Case 3: Interaction without user interface (!
  • 20:40 – 21:10 3 mini stand-up inspiration sessions (Exterion & 't Valleike, one slot left!)
  • 21:10 – 21:30 Q&A & closing remarks

Registration is free and can only be done via Amsterdam Beacon Meetup on September 22.

A sneak peek at three of the Beacon Cases that will be discussed:

Case Stampions – Digital stamping is possible by applying a new technology called iBeacons. Every 3D printed stamp contains such a beacon, which, among other things, makes it possible to recognize when the stamp is placed on the phone and the correct stamp image appears. Figures & approach about this case!

Case SAIL – By using beacons on SAIL's flagships, visitors to the quay receive an iBeacon interaction when a ship sails past. What interactions have we set up, what were the reactions of the visitors, what are the learnings and what are the figures behind this case.

Case Exterion Media – Why is a company that operates 14.000 billboards in the Netherlands rolling out an iBeacon network? What are the lessons learned from the first pilot in Alkmaar and Purmerend, where the largest iBeacon network in the Netherlands was rolled out in one fell swoop and how does Exterion Media expect the advertising landscape to change through the use of iBeacons and IoT.

Case 't Valleike – A mini presentation about the worldwide scoop of Alpaca Cezar, the first animal ever to wear a Beacon!