About Virtuoso
Virtuoso develops high-quality nutritional supplements specifically tailored to the needs of (elite) athletes. The brand collaborates with sports dietitians, coaches, and elite sports organizations to offer supplements that are safe, effective, and doping-free.
Besides quality and reliability, Virtuoos focuses strongly on ease of use and personalized advice, both for athletes and professionals in the sports world. The webshop plays a central role in this, and one that will become increasingly important in the coming years.
The question: a future-proof webshop for athletes
Virtuoso had a clear wish: a new webshop that fits their growth, brand image and target group. The existing site was in need of a technical and visual update and offered insufficient flexibility for new functionalities. The new webshop not only had to be faster and more user-friendly, but also offer space for customer-oriented modules as subscriptions, loyalty and personal advice. In addition, Virtuoos wanted to better respond to the needs of returning customers, while at the same time convincing new visitors with a strong user experience.
Subscriptions with recurring payments, a loyalty program, and clear product presentation. All in a single e-commerce environment.
The solution: WooCommerce as a solid webshop with Kiyoh review integration
We developed a webshop based on WooCommerce, with a fresh and functional design that matches Virtuoos' sporty and professional image. The new webshop is scalable, fast and user-friendly, for both visitors and the Virtuoos team. We paid extra attention to the purchasing process, product presentation, and the reuse of existing systems. This resulted in a webshop that is ready for growth and further development.
The existing supplement test, which helps users choose the right products, is linked via an APIAfter completing the test, the results are automatically retrieved and made visible in the personal account environment of the user. In addition, we integrated Kiyoh, an external review platform that makes customer reviews visible at both the product and page level. This helps Virtuoos build trust with new visitors and gives existing customers the opportunity to share their experiences.
Recurring payments, subscriptions and loyalty programs in the webshop
To encourage customers to return, we developed two key customer-facing features: a loyalty program expats must register with the local municipality and obtain a subscription module who is known at Virtuoso as RoutineWith every purchase, customers automatically earn points that they can redeem for a discount or free shipping in their account. This way, repeat purchases are rewarded and made easy.
The Routine functionality allows users to manage products have it delivered automatically at a time that suits them, for example every month, six weeks or three months. Customers can manage subscription yourself: Pause, adjust delivery times, or change the product. This flexibility aligns well with the needs of athletes who tailor their supplement use to their personal training schedule. The result: a customer-focused webshop that adapts to user behavior.
Always up to date with smart stock notifications in the webshop
For products that are temporarily unavailable, we developed a stock notification systemCustomers can select a desired product save to their account and automatically receive notifications as soon as they're back in stock. They can also view and manage the status of their notifications in their personal account. This way, Virtuoos prevents missed sales and offers customers a convenient way to keep track of their favorite supplements.
The highlights of this unique WooCommerce webshop
- Fully optimized WooCommerce webshop for high-quality sports supplements
- Subscription module (“Routine”) with flexible delivery settings and self-management
- API link with existing supplement test and personalized results in the account environment
- Fully integrated loyalty program for discount or free shipping
- Slim stock notification system with email alerts and status overview in "my environment"
Do you also need a webshop with subscriptions and recurring payments?
At Van Ons, we have extensive experience building online stores in WooCommerce, Shopify, and Shopware. Recurring payments and subscriptions are becoming increasingly important revenue streams in online stores, and we know exactly how to implement them effectively. Let the power of subscriptions work for you; we're happy to help you maximize your potential.
Van Ons is a digital agency and we are ISO27001 certifiedWe are among the top development agencies in the Netherlands according to the Emerce100Our clients rate our agency with a 9,2, which also means we are included in the Spark Top150!
Do you also need a webshop?
Whatever your plans and whatever software you want to use, we're happy to help. Contact us, and we'll get started building your new shop.
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