Terre des Hommes webshop for 40+ physical stores

About Terre des Hommes

Terre des Hommes Netherlands is part of an international children's rights fund active in more than 30 countries. The organization is committed to ending child labor and exploitation and helps children worldwide to better protection, education and health care. In the Netherlands, Terre des Hommes provides information and supports initiatives that contribute to a safer living environment for children.

The more than 40 physical stores in the country they sell sustainable, second-hand and new products, thus contributing to conscious consumption and supporting the organization's mission.

The question: one webshop, forty stores

The question to Van Ons was clear: develop a single central e-commerce platform with which more than 40 physical stores Terre des Hommes can also offer their products online. Every store had to be able to manage products independently, process orders and adjust your own information, without this being at the expense of overview, structure or ease of use.

At the same time there was a need for central control: Settings such as product categories had to be manageable globally, so that retailers could only select existing categories. Therefore, a extensive role and rights management essential, where each retailer only has access to their own data.

There were also clear wishes regarding reporting. Every store had to be able to generate reports yourself for example, net and gross turnover (with date filter), the number of products sold and the number of orders.

In collaboration with SDIM (for marketing and SEO) and USMedia (for design), we developed a technical foundation that is scalable, accessible and easy to manage. The result is a future-proof webshop that combines local ownership with central control.

A unique webshop where all Terre des Hommes stores can sell their products digitally

The solution: custom WooCommerce for 40+ stores

We developed a custom WooCommerce platform in which more than 40 stores can manage their own webshop environment. Each store has access to its own dashboard within the same WordPress installation, with shielded access Access to your own products, orders, users, and store data. Through comprehensive role and permissions management, we ensure that central settings—such as product categories—can only be modified by administrators, while retailers can easily select them when entering products.

To keep product entry organized, we developed a custom product entry page. This ensures uniform structure of products and prevents variation in presentation or structure. The checkout is fully adapted to the multi-store structure: Customers can order from multiple stores at the same time and choose per store whether they want the product shipped or prefer to pick it up in the store. In addition, there is a clear upsell option at the checkout to add an extra donation to the order.

For retailers there is a tailor-made reporting function Within the CMS. Users can generate reports for each store, including net and gross revenue, number of orders, and number of products sold, all with date filters. We also developed a dynamic user guide within the CMS, so retailers can quickly find how the platform works and get started themselves. This keeps management simple, even with dozens of users and stores simultaneously.

Smart AI for consistent product images

Because we deal with dozens of stores and a large number of product managers, consistency in product presentation is especially important. That's why we chose to use freestanding product images in the design. This creates a calm, consistent appearance that fits the brand and enhances the shopping experience. But in practice, manually cropping photos is time-consuming and not always feasible for retailers.

That's why we linked the webshop to Clipping Magic, an AI tool that automatically generates freestanding images. Once an image is uploaded, AI Ensures that the background is removed and the product is neatly cropped. This ensures consistency in every product photo, without the retailer having to do anything extra. This saves time, prevents visual clutter, and ensures a professional result throughout the entire webshop.

Van Ons is a digital agency with an eye for detail, people, and results. Their service is fast, professional, and dedicated. We wholeheartedly recommend Van Ons as a reliable partner for building an online store.

What does the customer say?

“Van Ons – a committed and professional digital agency.
We are very satisfied with our collaboration with Van Ons. Thanks to their empathy, knowledge, and service-oriented approach, we have created a unique webshop that perfectly meets the needs of our foundation.

Both the webshop's appearance and functionality perfectly match our needs. Van Ons provided excellent input on user-friendliness for our diverse user groups. The ease with which our volunteers can upload photos and add content is a major plus, resulting in a consistent and powerful presentation of our donated products.

Van Ons is a digital agency with an eye for detail, people, and results. Their service is fast, professional, and dedicated. We wholeheartedly recommend Van Ons as a reliable partner for building an online store.

Jolanda Colle

Product Owner TdH

Connections with Exact, MyParcel, Salesforce and Mollie

To ensure the platform seamlessly integrates with Terre des Hommes' existing processes, we established several links with external systems. All transactions are processed automatically in Exact, with data fully broken down by individual stores and revenue per product category. This gives the organization real-time insight into the financial flow—per store and across the board.

We linked the webshop to send and return orders MyParcelA shipping label is automatically created for each order, and returns are also processed through the same system. We also provided integration with Salesforce, so that customer data and marketing information are correctly recorded for further follow-up. Payments are processed via Mollie, with support for iDEAL and other common payment methods.

The process: close collaboration with multiple partners

For this project, we collaborated closely with various parties. SDIM contributed to SEO and conversion from the start, while USMedia remained involved in the integration with the website and the correct implementation of the corporate identity. We continuously coordinated with all stakeholders and monitored the technical feasibility, progress, and integrations. Thanks to this central role we were able to build, test and launch the platform step by step without any surprises.

During the development phase we delivered new parts in sprints, We coordinated and refined the project in consultation with Terre des Hommes and their partners. By working with short lines of communication and clear priorities, we were able to respond quickly and effectively implement complex components—such as the multi-store checkout and reporting. We remain involved with the project even after delivery. further development of the platform. This way, we ensure that the webshop continues to grow with the needs of Terre des Hommes and its stores.

The highlights of this unique WooCommerce webshop

• A WooCommerce webshop for more than 40 stores with local product management
• Multi-store checkout with pick-up or shipping per store and donation upsell
• Automatically freestanding product photos via AI connection with Clipping Magic
• Real-time reporting per store: turnover, orders and products sold
• Links with Exact, MyParcel, Salesforce and Mollie fully integrated

Would you also like to have a webshop created by Van Ons?

Van Ons is a digital agencies specialized in developing complex web shops and platforms that are ready for scale. We also actively collaborated with Terre des Hommes on functionality, manageability, and integrations, always keeping the objectives and users in mind. We combine technical expertise with a streamlined process, ensuring our clients have peace of mind every step of the way.

Our office is ISO27001 certified and has been in the Emerce100, the list of the best digital agencies in the Netherlands, for several years. With a customer satisfaction of 9,2 we also belong to the Fonk Top 150 (2024/2025).

Also interesting

• Curious about the difference between Filament vs WordPress? We'll list it for you!
• As an agency we know everything about Laravel Development.