About GewoonGers
GewoonGers is a specialist in custom-made interior doors, walls and acoustic panels. All products are produced in their own factory in Vlaardingen. The steel pivot doors, sliding walls and acoustic panels of GewoonGers are regularly seen in home programs such as vtwonen en Buy Without Looking.
With showrooms in Vlaardingen and Amsterdam and a webshop with fixed prices for each product, GewoonGers focuses on transparency, convenience and quality. Customers can count on a complete package, from free advice and measuring to factory production and professional assembly.
A new website and webshop that grows with the brand
GewoonGers needed a new website with integrated webshop, in line with their growth and ambitions. They were looking for a digital agencies that could not only create a fresh design, but also actively think about a logical UX and conversion-oriented structure. In addition, it was important that the new site is technically future-proof and offers room for further development.
In addition to the design and basic structure, GewoonGers had specific wishes for the webshop and the product range. The new site had to seamlessly connect to existing tools, including a 3D product configurator with which customers can compose their door or wall. GewoonGers also wanted to show fixed prices, with room for customization options and clear explanations for each product. Good filtering and navigation were important to quickly direct visitors to the right product, and the site had to be flexible and scalable for future expansion.
The solution: a smart and conversion-oriented webshop
In 2023, GewoonGers was at Van Ons' doorstep and we started this cool project. Advertising agency Alfred had already done preliminary work by developing the brand strategy. We translated this strategy into a fresh and accessible house style, web design and a completely new website, with carefully chosen colours and eye-catching click elements. The result is a webshop that strengthens the brand experience and optimally focused on conversion.
We critically examined the entire order flow. From orientation to purchase and order status tracking: every part of the process has been strategically developed and tested. For We designed logical routes for different types of users that make the purchasing process run smoothly. The existing 3D product configurator is seamlessly integrated into the platform, so that customers can easily put together their custom product.
We also worked together with the agency Neurofied, that tested the design and flow against neuro- and behavioral principles. How do you gain customer trust faster? Which types of images support the selection process? Based on their insights, we further optimized the design. This resulted in a webshop that is not only beautiful, but also cleverly responds to how visitors make decisions.
Web development with Laravel and the Statamic CMS
GewoonGers received a custom webshop, which we built with the PHP framework Laravel and the powerful Statamic CMSThe webshop integrates seamlessly with the product configurator developed by GewoonGers itself and the existing back office. This way, the entire ordering process — from configuration to processing — fully coordinated.
We added integrations with Google and Trustpilot, so that reviews are automatically visible on the site. With a custom-made content module, GewoonGers can easily schedule current content, for example around new TV broadcasts in which their products appear.
In addition, we developed smart features to to enrich the shopping experience. Products in photos can be tagged, so that customers can immediately see which product is on the image. For those who are still in doubt, we built a interactive selection aid: with just five questions, the customer discovers which door or wall best suits their own situation.
Sound clips were developed to show the effect of acoustic wall panels. You can switch in real time between a recording in a room with and without acoustic panels. As if you can put glasses on and take them off while watching.
SEO optimization and hassle-free peak loads
The new GewoonGers website is completely SEO optimized, with a focus on speed and structured data. A well-thought-out caching strategy, where content is stored regularly and yet remains up to date, ensures that the website is fast in every situation. Even during peak loads, such as during TV broadcasts VTWonen in love again on your house and Buy Without Looking.
"Van Ons has a keen eye for design and thinks about the development and further development of our website in detail.”
What does the customer think?
"Their quick response and proactive involvement make collaboration smooth and efficient. We are very satisfied with the end result!"
Glide helps serve images by cropping them to the expected size on the fly. This means that custom images are served, which ensures efficiency and speed.
We use Livewire for this website, which allows us to quickly add dynamic elements to a page without using a JavaScript framework, such as React or Vue. This has also been used in the decision aid: a dynamic quiz that advises users on purchasing a product based on their preferences.
An advantage of Livewire is that we can generate all content on the server, as is usual within PHP. This makes the website easily indexable for search engines, without having to compromise on the User Experience (speed).
Collaboration during the web development process with SEO agency, advertising agency, marketers and product owners
We started the project with intensive coordination with the team of GewoonGers and the partners involved, including advertising agency Alfred, Neurofied and a specialized SEO agency. Together we mapped out the wishes for design, UX, technology and SEO in detail. Van Ons coordinated the web development trajectory and helped the product owner with a good coordination between all parties, where we determined who was involved in the process and when.
We then worked in short iterations: after the design phase, we developed the webshop and the necessary custom modules in sprints. We kept contact close and direct throughout the entire process. We tested components in close collaboration with the team of GewoonGers and optimized where necessary based on feedback. Thanks to this approach we were able to bring the platform live quickly and in a controlled manner. Even after delivery we remain involved in the further development of the webshop.
The brand new webshop of GewoonGers was delivered to full satisfaction in March 2024. At Van Ons we are proud that we were asked to design the website for a fixed number of hours per week to develop. At the moment we are working on our own customer environment (MijnGers) and a component database. The latter ensures that new products can be developed in the right style without the intervention of a designer.
The Highlights of this project
- Custom built webshop in Laravel + Statamic, fully aligned with the GewoonGers brand
- Seamless integration with existing 3D product configurator and back office
- Conversion-oriented UX and design optimized based on neuro and behavioral principles
- Smart features: interactive selection aid, product tagging and dynamic content modules
- Short lines and control over collaboration with advertising, SEO and behavioral agencies
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